About this example
This example shows what the generator is told to do and what it checks, as described in the resume guide. A real draft is written by an AI model from your own profile, so its wording will differ from this one, and from one run to the next. When the model is unavailable you get a profile-based resume instead, which the guide also describes.
Below is the text of the ATS resume (.docx). The human-readable PDF has the same content in the template you pick. Neither this example nor any draft predicts how an employer's hiring software will rank a resume.
The starting profile
This is what Avery's profile holds after uploading a resume and reviewing the result.
Avery Sample
avery.sample@example.com · 555-0106 · Minneapolis, MN
Summary
Digital marketer with seven years running email, paid search, and content programs for consumer brands.
Experience
Digital Marketing Specialist | Example Outdoor Gear | May 2022 - Present
- Run email marketing for a list of 180,000 subscribers, sending two to three campaigns a week in Klaviyo.
- Raised email revenue from 14% to 22% of online sales in two years by building welcome, cart, and win-back flows.
- Manage a $45,000 monthly Google Ads budget.
- Coordinate two freelance writers on the blog and product guides.
- Report weekly on channel performance from Google Analytics 4.
Marketing Coordinator | Sample Coffee Roasters | Jun 2019 - Apr 2022
- Planned and posted social media content for Instagram and Facebook.
- Grew Instagram followers from 8,000 to 31,000 in two years.
- Wrote product descriptions and the monthly customer newsletter.
Skills
Email marketing, Klaviyo, Google Ads, Google Analytics 4, Content writing, Social media marketing, Marketing automation, A/B testing, Copywriting, Budget management
Licenses and Certifications
- Google Ads Search Certification • Jan 2025
Education
- Bachelor of Arts • Marketing • Example State University • May 2019
The job posting
Avery picks this job from the shortlist and generates a resume and cover letter for it.
Marketing Manager
Example Home Fitness · Minneapolis, MN
What you will do
- • Own the email, paid search, and content calendar for our direct-to-consumer brand.
- • Manage a marketing budget of about $600,000 a year.
- • Lead a team of two marketing specialists and our outside agencies.
- • Report on campaign results and customer acquisition cost.
- • Plan product launch campaigns with the product team.
What you need
- • 5 or more years of digital marketing experience, ecommerce preferred.
- • Experience with an email platform such as Klaviyo or Braze.
- • Hands-on experience managing paid search budgets.
- • Strong analytics skills, including Google Analytics 4.
- • Experience managing direct reports.
- • Experience with search engine optimization (SEO).
- • Strong writing and editing skills.
Nice to have
Paid social (Meta Ads), Shopify
The tailored ATS resume
The tailored resume uses the same section headings and order as the .docx BespokeJobs produces.
Avery Sample
avery.sample@example.com · 555-0106 · Minneapolis, MN
Professional Summary
Digital marketer with seven years in email, paid search, and content for consumer brands, now in ecommerce. Raised email's share of online sales from 14% to 22% in two years by building automated flows, and manages a $45,000 monthly Google Ads budget. Reports weekly on channel performance from Google Analytics 4.
Experience
Digital Marketing Specialist | Example Outdoor Gear | May 2022 - Present
- Raised email revenue from 14% to 22% of online sales in two years by building welcome, cart, and win-back flows.
- Manage a $45,000 monthly Google Ads budget for paid search.
- Send two to three email campaigns a week in Klaviyo to a list of 180,000 subscribers.
- Report weekly on channel performance using Google Analytics 4.
- Coordinate two freelance writers on the blog and product guides.
Marketing Coordinator | Sample Coffee Roasters | Jun 2019 - Apr 2022
- Grew Instagram followers from 8,000 to 31,000 in two years.
- Planned and posted social media content for Instagram and Facebook.
- Wrote product descriptions and the monthly customer newsletter.
Skills
Email marketing, Klaviyo, Google Ads, Budget management, Google Analytics 4, Marketing automation, A/B testing, Copywriting, Content writing, Social media marketing
Licenses and Certifications
- Google Ads Search Certification • Jan 2025
Education
- Bachelor of Arts • Marketing • Example State University • May 2019
What changed, and why
- The email result leads, in the XYZ shape. The revenue share bullet moves to the top: the result, the measure (14% to 22% of online sales), then how (three automated flows).
- The paid search budget moves up. The posting asks for hands-on paid search budgets, so the Google Ads bullet moves to second and adds "paid search", which is what a Google Ads search budget is.
- "Ecommerce" comes from the profile's own words. The profile measures email against online sales, so the summary can say ecommerce. Seven years comes from the experience dates.
- Analytics stays specific. The weekly Google Analytics 4 report moves from last to fourth, and the summary names it. The resume does not call the skill "strong", which is the posting's word, not a fact.
- Coordinating freelancers stays coordinating. The posting wants someone who has managed direct reports. Two freelance writers are not direct reports, so the bullet keeps "Coordinate" and moves to the end of the role.
- Writing work stays visible. The product descriptions and newsletter bullet stays, and copywriting moves ahead of content writing in the skills.
- Facts are copied, not written. Name, contact details, job titles, employers, dates, education, and certification names come straight from the profile. The model only chooses their order where order can change.
Each requirement in the posting, and where the resume answers it:
| The posting requires | In the tailored resume |
|---|---|
| 5 or more years of digital marketing experience, ecommerce preferred. | "Ecommerce" comes from the profile's own words. |
| Experience with an email platform such as Klaviyo or Braze. | The email result leads, in the XYZ shape. |
| Hands-on experience managing paid search budgets. | The paid search budget moves up. |
| Strong analytics skills, including Google Analytics 4. | Analytics stays specific. |
| Experience managing direct reports. | Not claimed: Managing direct reports. |
| Experience with search engine optimization (SEO). | Not claimed: Search engine optimization (SEO). |
| Strong writing and editing skills. | Writing work stays visible. |
Each tailored bullet beside the profile bullet it was rewritten from:
| Tailored resume | From the profile |
|---|---|
| Raised email revenue from 14% to 22% of online sales in two years by building welcome, cart, and win-back flows. | Raised email revenue from 14% to 22% of online sales in two years by building welcome, cart, and win-back flows. |
| Manage a $45,000 monthly Google Ads budget for paid search. | Manage a $45,000 monthly Google Ads budget. |
| Send two to three email campaigns a week in Klaviyo to a list of 180,000 subscribers. | Run email marketing for a list of 180,000 subscribers, sending two to three campaigns a week in Klaviyo. |
| Report weekly on channel performance using Google Analytics 4. | Report weekly on channel performance from Google Analytics 4. |
| Coordinate two freelance writers on the blog and product guides. | Coordinate two freelance writers on the blog and product guides. |
| Grew Instagram followers from 8,000 to 31,000 in two years. | Grew Instagram followers from 8,000 to 31,000 in two years. |
| Planned and posted social media content for Instagram and Facebook. | Planned and posted social media content for Instagram and Facebook. |
| Wrote product descriptions and the monthly customer newsletter. | Wrote product descriptions and the monthly customer newsletter. |
What it left out
Avery's profile does not support these, so neither the resume nor the cover letter claims them:
- Managing direct reports. The profile shows two freelance writers Avery coordinates, not a team Avery manages.
- Search engine optimization (SEO). Writing blog posts is not SEO, and the profile does not mention it.
- Meta Ads and Shopify. The Facebook work in the profile is posting content, not paid ads, and Shopify does not appear.
- A $600,000 annual budget. The resume keeps the monthly Google Ads figure as the profile states it, and does not add up a yearly total to match the posting.
Code checks only the resume's structure. Every entry in the Skills section has to match a skill in the profile, and every job title, employer, and date has to match an experience entry. A draft that fails either check is not used. Nothing checks the free text. The summary, the bullets, and the whole cover letter could still mention a skill, tool, or number the profile does not hold. Keeping them to the profile is an instruction to the model, not a check, so read every draft before you send it. If you do have a skill a posting asks for, add it to your profile before you generate.
The cover letter
Avery Sample
Application for Marketing Manager at Example Home Fitness
Dear Hiring Team,
The Marketing Manager role at Example Home Fitness covers email, paid search, and content, the channels I work in every day. At Example Outdoor Gear, I raised email's share of our online sales from 14% to 22% in two years by building welcome, cart, and win-back flows. I have seven years of digital marketing experience with consumer brands, most recently in ecommerce at an outdoor gear company.
Your posting asks for someone who can run email and paid search hands-on and read the numbers behind them. I send two to three campaigns a week in Klaviyo to a list of 180,000 subscribers, and I manage a $45,000 monthly Google Ads budget. I also work in Google Analytics 4 and use A/B testing. My skills include marketing automation, copywriting, and budget management.
Before that, as marketing coordinator at Sample Coffee Roasters, I planned and posted our Instagram and Facebook content and grew our Instagram following from 8,000 to 31,000 in two years. I also wrote the product descriptions and the monthly customer newsletter. Content and copy have been part of both jobs: today I run our email campaigns, and at Sample Coffee Roasters I wrote the customer newsletter every month. I hold the Google Ads Search Certification and a Bachelor of Arts in marketing from Example State University.
I would welcome the chance to talk about your plans for email, paid search, and content at Example Home Fitness, and how my experience could help you reach them. Thank you for your time and for considering my application.
Sincerely,
Avery Sample
- The first sentence names the role and the company, and the opening leads with the email revenue result.
- Google Analytics 4 and A/B testing come from the skills list, since the weekly report bullet is fifth in the profile and the letter sees only the first three highlights per role.
- The letter does not mention leading a team or SEO.
- It runs 256 words, within the 250 to 350 the model is asked for, and closes by asking for a conversation and thanking the reader.
- The letter is written from a shorter view of the profile: the three most recent roles with their first three highlights each, the first 12 skills, the certifications, and education without dates.
Pay, openings, and your own resume
- See what employers advertise on the Marketing pay page, from live US job postings that list pay.
- Read how the generator tailors a resume, and check your current file with the free resume checker.
Upload a resume and BespokeJobs ranks live openings against it, then tailors a resume and cover letter like this one for any match you pick.
How this example was made: we wrote it by hand, following the instructions the generator gives the AI model and the checks it runs, rather than running the generator. A real draft from the same profile would word things differently.
Related guides
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- How applicant tracking systems read your resumeWhat Workday, Greenhouse, and Oracle Taleo document about reading a resume, and what to check before you apply.
- How recruiters find your LinkedIn profileHow recruiters search LinkedIn, what its AI search reads, and what to fill in on each part of your profile.
- Free ATS resume checker: instant, no sign-inCheck how easily software can read your resume and how it follows common resume practices. No account needed, and we do not keep your file.